Narrative
The narrative for the neighbours advert is sad and slow. The stories are the break up between Dan and Libby, which is caused by the Steph and Dan kissing. The advert suggests a character is leaving with the captions.
Lighting
The lighting used is natural lighting from the sun with a few spotlights to make it look brighter.
Camera Work
The shots mostly used is mid shot so the audience can follow the storyline and action, there is a dolly shot which is attached to Lucas' motorbike to follow him riding, the camera angle for this shot is a high angle to show the authority Lucas has.
Editing
The camera shots last for 1-2 seconds long which is very quick. There are captions and rhetorical questions or statements about the storyline. For example "a love scandal ... will shock you" and someone say goodbye ... forever". The advert also questions whether the different characters are leaving for example "Dan?", "Lucas?". This creates a mystery to audience because they want to find out who will leave and what happened in the love scandal.
Mise-en-scene
The mise-en-scene used in this advert is the costumes are casual wear for example Lucas is wearing a biker's jacket and Dan is wearing a shirt. Different forms of travel are used in the advert for example Lucas' motor bike and Dan's car suggesting someone is going to leave the street.
Sound
There is no diegetic sound and only non-diegetic sound is the song which is very slow and sad to reflect the emotions of the characters in the advert.
No comments:
Post a Comment