Narrative
The narrative of Hollyoaks trailer is a few characters are dancing in ball gowns and suits, they are all giving each other funny look and then they start getting nasty. While they are dancing they will bump into each other, nudging, stamping on feet, pushing and throwing drink. The trailer uses the technique of intertexuality and uses similar ideas to "Strightly Come Dancing" because the name of the trailer is called "Strightly Not For The Faint Hearted" and the characters are all dancing, at the end there are judges rating the performance with similar card used in strightly come dancing.
Lighting
The lighting used in the advert is low lighting with very strong extreme bright lighting to create an eerie and dark atmosphere of the different stories on the soap like murder, affairs, romance and danger.
Camera work
The camera work used in the trailers is mostly mid shots showing the characters as if the audience was apart of the action and storyline going on. This also makes them feel involved with the soap opera. The camera follows all the action, for example there is a closeup of the feet being stamped on. Also when a drink is thrown at another character. The last shot shows a high angle of Calvin to show he has authority. The movements used is a tilt to slowly look up at Calvin Valentine on the floor on the floor because he was pushed. All the actions of the cast suggest the stories that coming up for example when the marriage of the characters Calvin and Carmel falls apart and the fights between the different characters. There are a few dolly shots following the action and the characters.
Editing
There are 35-40 shots in a 40 second clip and each shot is different length ranging from 0.5-4 seconds maximum. The shots are all quick and snappy, only quick cuts are used. This creates a fast upbeat advert.
Mise-en-scene
The mise-en scene used in the advert is the costumes are all ball gowns and suits to create a formal occasion or to make them look like dancers in Strightly Come Dancing, who all wear smart outfits. There is the score card which the judges hold up at the end to show their opinion of the dancing which is also used on Strightly Come Dancing. There is also a red drink which is thrown at Calvin to suggest evil, pain or death. There is also use of spotlights to create an eerie atmosphere. Carmel is wearing a tiara to show her authority.
Sound
There is no dialogue or diegetic sound. The non-diegetic sound played in the trailer is the soundtrack is upbeat and the lyrics relate to the the trailer because the word 'Dance' is repeated and all the characters are dancing. The fast pace of the soundtrack relates to the fast pace movement and action from the characters.
